due to historical reasons

due to historical reasons and long-term consumption habits, so that in retail shopping malls in China is very strong. Everyone in the commodity consumption, especially clothing and shoes in this industry are very superstitious shopping malls, large shopping malls that what is quality control, guaranteed after-sales.so shopping on the high threshold, and the conditions more. into the major department stores, you can see the clothing, footwear, jewelry, cosmetics counters and other kinds of products, brands or small shops, when customers buy goods went to the mall cashier unified pay the bill, and then then took the bill has been paid to the counter and take the product brands. this seemingly unusual shopping process has revealed the brands and department stores to the operating model - associates point deduction.